1. One-of-a-kind designs

Your website is one of the most important assets of your business. Why? Because you have complete control over it. It sells you, your brand & your products/services! Websites are so important so much so that if a business doesn’t have one (or if it’s from the dinosaur ages) your business’s credibility has a massive red X! Due to this crucial need of a website in the age of ever-growing technology, you have to STAND OUT from the rest. There are businesses on every corner and every inch of the internet doing exactly what you do. So how are you going to be different?

Your website is a key component of setting yourself apart. Working with a professional showit web designer to create an experience that is totally unique and one-of-a-kind to YOU and your brand will set you apart from your competitors. This allows for your site to be fully customized to your businesses services, goals, values, and needs. Understanding how to achieve a strong brand presence on your website that is authentic to you can be difficult on you’re own. Your vision may become cloudy, unclear, and indecisive. Allowing an expert to strategically play to your strengths removes your bias and/or limitations that come with working on your own branding and website, which makes room for your truth, authenticity and spunk to shine! Additionally, making your site fully YOU can be achieved through things like in-depth, curated, market-researched, and strategic branding and design questionnaires, which is something that is often overlooked when DIY-ing.

2. Seamless integrations

Another key component of showit is it’s ability to easily integrate third-party platforms for things such as a blog, email newsletters, booking platforms, gallery deliveries, and a store or check out! So easy right!? Copy & paste, that’s all you’ve gotta do (kinda…)?

For someone who has little to no knowledge on coding or back-end details on integrating third-party platforms on your website, showit sounds like the perfect option. But it may be more complicated than just copy & pasting…

Having a professional showit web designer that knows how to integrate your platforms PROPERLY is the key here. You may be able to do some steps of the process easily, but having a showit designer that knows the ENTIRE scope of the process will save you time & money in the future. As a business owner, believe me, I know how easy it is to miss steps because of all of the other priorities that need to be attended to.

For example, let’s say you have a client gallery delivery software integrated and one of your clients is trying to access their photos from a recent shoot they had with you! They click the link to get there, and uh oh… Can’t access them. Sh*t! They paid you upfront for the shoot, and since you DIY’ed your site, you are trying to fix the problem on your own. Some weeks have passed now, and your client is getting upset, so much so that they’re requesting a refund. You eventually figure it out and deliver their photos, but still refund them because they insist.

Moral of the story: The loss of profit for DIY-ing your website and not fully knowing how to properly integrate third-party platforms is not worth the risk!

3. Device optimization

I mean… if you aren’t glued to your phone nowadays, how are you surviving? And not only phones, but tablets, watches, desktops, laptops…

You could have the BEST desktop oriented website that you designed yourself on showit that you are so proud of. Clients can find everything easily, it’s aesthetically pleasing, and integrations are as smooth as butter. But wait… Did you optimize the mobile version? Tablet version?

The sad truth: Most people are not viewing your website on a desktop computer. As aesthetically pleasing and beautiful as they are, these little computers in our pockets are what everyone is using to find you.

Imagine this: Someone is scrolling on social media, finds your page, and clicks your website link in your bio. No searching needed, it just stumbled into their lap! Now the key is to KEEP them on your site long enough to find out all the information they need to know and maybe even make a purchase. And if it’s not easy to navigate, pleasing to the eye, or it’s confusing in any aspect, they will close it out and continue scrolling onto the next one – which loses you potential profit.

Professional showit web designers not only know how to optimize effectively across devices, but they know what strategies will work across each device as well, keeping viewers engaged and ready to invest. What is eye-catching on your laptop might not be as effective on your phone or ipad!

4. Striking branding & aesthetics

Your branding and your website go hand-in-hand. For my music lovers, here’s another music analogy for you: Your website is the physical album, and your branding is the BEAUTY of an artwork on the cover.

Showit web designers often times also offer branding (well, at least I do) because of this close association. Is branding even something you thought about when it comes to your website? Because you definitely should be thinking about it. And a step further, investing in it…

Consistency of your branding across all social platforms, including your website, builds trust with potential clients/customers. They will know exactly what to expect from you and will view you as a professional in your field because of it (and they’ll maybe even think you’re a cool retro-rockstar from your amazing vibe)!

And let’s get one thing straight: Your branding is NOT just your logo. So if you thought you could just customize a showit template and stamp your logo on top, that’s not gonna cut it! You branding encompasses SO MANY other things than just your primary logo like different logo variations, stamps for merchandise or promotions, your fonts (that are so important for brand recognition), your brand voice and personality, your color palette, and your imagery. So, get branding = logos out of your head!

Let’s say you HAVE invested in branding already and have found your VIBE. That’s awesome!! You’re already one step ahead – But, is it translated effectively onto your website…?

Showit web designers have extensive knowledge on how to effectively understand & translate your branding onto your website using everything from your fonts, logos, voice, messaging, and imagery. Your messaging is also an overlooked element of your brand, which is a powerful tool used by showit web designers. Your brand messaging/voice is so much more than just listing who you are, where you are located, and what products and services you offer. Having a site design that matches this voice is going to make your site one hell of an experience that viewers are going to want to stay on forever.

5. Advanced customization

Picture this: You decided against working with a professional showit web designer and now you’re customizing your own template. What’s great about showit templates is that they come with their own capabilities and customizations! But what happens when you want to change or add something new that’s a bit more advanced?

You guessed it! Showit web designers know how to fully customize the user experience in existing templates beyond what is initially provided to you. That way if you’re trying to make tweaks here and there or add a completely new animation or text style, the designer has your back!

And maybe there’s functions you didn’t even know existed. Showit web designers are prepared to take full advantage of showit’s complex capabilities so you know you aren’t missing out on anything for your dope new website.

6. Time-saver

Let’s face it. You’re an entrepreneur/business owner, which means you probably don’t have any free time. But what if I told you that there was a way to get some of that time back to spend with your friends, family, on your hobbies, taking care of yourself, or just laying on the couch relaxing drinking your favorite beverage of choice? (Mine right now is Orange Poppi).

As a business owner, your top two priorities should be pretty simple: Taking care of YOU and taking care of your business. And something that is often hard to admit as an independent entrepreneur is when you need to delegate, outsource, and ask for help in order to take care of those priorities. One of the best and easiest ways to do that is investing in yourself and your business because of the rockstar reward that you’ll get back.

Investing in showit website design is much more than just buying as asset for your business. It’s about getting your time back so that you can have the freedom to do the things you want to do and not become a slave to your laptop. No one, especially biz owners, should waste their precious time in this life! Especially on tedious random web design details that showit designers can fix on the fly!

7. Conversion optimization

I’ll keep this one short & sweet: A pretty website means nothing if it doesn’t convert. There, I said it.

Hiring a showit web designer that has knowledge of CRO (conversion rate optimization) is a valuable skill takes time, experience, and research to master! Knowing how to implement strong call to actions, persuasive messaging, and utilizing the flow of design all are important elements that lead up to a sale or booking, which is the CRO Superpower of showit web designers. They know how to evoke feelings & get people to be INVESTED emotionally in your story, not just invested financially!

8. Eliminates disconnect

Lastly, one of the main reasons that people apply to work with me is because they feel like their website is not an accurate representation of who they are in person or they feel that their website isn’t aligned with what their brand represents. A disconnect, if you will. And I know you have probably worked so hard on your DIY-ed website to try and eliminate that as much as possible and make it totally aligned with YOU. After all, you know your business best, so you should be able to make that happen, right?! But you can’t shake the feeling that it still doesn’t feel right…

I tell clients that the reason for this disconnect is cloudy vision & lack of experience – You are so close to your business that sometimes it’s hard to take a step back beyond the fog and accurately represent your brand online in a way that is clear & cohesive to a stranger. Hiring a professional showit web designer gives you that third-party perspective that is needed in order to clearly define your presence online, and an expert perspective at that! That way, there is no room for any disconnect between who you are and what your brand represents on your website because of the expertise and directed vision skills that web designers have.

Are you ready to jump in?! If you’re still on the fence, download my FREE Web Design Guide “The Web Design Tracklist” for more tips & tricks on all things web design.